Morph

Branding and icon design for an innovative fashion label.

“I’ve really enjoyed my work with David…I must say that I’m a very demanding client but David met my expectations every time. Another thing I appreciated is his style of presenting a concept or design suggestions, where you can really see that he has a broader understanding of your needs and business. I’m proud of the work we’ve done together and it invariably gets the most feedback when people check out our website”.

Ancient design cues for modern tees

Morph is a t-shirt brand with a proprietary fitting system that ensures men have a perfectly fitted t-shirt regardless of their body shape. The sizes of the t-shirts are based on the names of gods from Ancient Greece. Using that as a springboard for ideas I settled on the Hellenic circle surrounding the minotaur as the symbol for the brand.

Memorable and distinctive brandmark

The logo is familiar, yet distinctive. Using a font associated with elegance helps position the brand up with other luxury brand powerhouses whilst the iconic red minotaur and navy blue circle stand out and is different from everything else in the market.

Unique icons for sewing onto the t-shirts

Each unique size has its own epic name from Ancient Greece – think Zeus, Odysseus, Perseus and Hermes and each tee has its size icon sewn onto it. I designed the nine icons that would be sewn onto the garment and each icon had to be something a man could wear with pride as it visibly appeared on his t-shirt sleeve.

Ancient design cues for modern tees

Morph is a t-shirt brand with a proprietary fitting system that ensures men have a perfectly fitted t-shirt regardless of their body shape. The sizes of the t-shirts are based on the names of gods from Ancient Greece. Using that as a springboard for ideas I settled on the Hellenic circle surrounding the minotaur as the symbol for the brand.

Memorable and distinctive brandmark

The logo is familiar, yet distinctive. Using a font associated with elegance helps position the brand up with other luxury brand powerhouses whilst the iconic red minotaur and navy blue circle stand out and is different from everything else in the market.

Unique icons for sewing onto the t-shirts

Each unique size has its own epic name from Ancient Greece – think Zeus, Odysseus, Perseus and Hermes and each tee has its size icon sewn onto it. I designed the nine icons that would be sewn onto the garment and each icon had to be something a man could wear with pride as it visibly appeared on his t-shirt sleeve.

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